گرایش مدیریت جهانگردی

[سمیه صفشکن]

 گرايش مديــــريت جهـ ــــانگردي:


لازمه توسعه و تقويت صنعت جهانگردي،


اطلاع از زمينه هاي اقتصادي، اجتماعي، جغرافيايي و فرهنگي


 کشور است تا بتوان امکانات موجود و همچنين مسائل و


 مشکلاتي که در راه اين صنعت وجود دارد، شناسايي کرده


و سپس بر اساس تحقيقات موجود،


يک برنامه ريزي دقيق و عملي داشت.


و البته چنين کاري تنها به ياري مديراني کارآمد و متخصص


در صنعت جهانگردي امکان پذير است.


تخصصي که در شاخه مديريت جهانگردي


آموزش داده مي شود.


يعني متخصص اين رشته در نهايت بايد بداند


که چه نوع جهانگردي را جذب کند؟


چگونه جذب کند؟


و چگونه بازارهاي جهانگردي جديدي براي جذب توريست


ايجاد نمايد؟

[AlfredCof]

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